Practice marketing
Good practice marketing is mostly being easy to find and easy to understand: the right people see your name when they search, read a page that describes how you work, and know what to do next. We build that around search, because it keeps working after you stop paying attention to it.
Before spending anything, it helps to see your sources side by side. Most practices draw on some mix of these:
| Source | Speed | You own it? | Main cost |
|---|---|---|---|
| Referrals from clinicians and physicians | Steady once built | Partly | Your time |
| Directory listings | Fast | No | Monthly fee, shared page |
| Insurance panel finders | Fast | No | Panel rates |
| Paid search ads | Days | No | Per click, stops when budget stops |
| Your website in search | Months | Yes | Work up front, then upkeep |
None of these is wrong. The risk is depending on one you don't control. A directory can change its prices or its ranking rules; a referral source can retire. Search visibility for your own site is slower to build and much harder to take away.
Specialty and location pages, a Google Business Profile that is complete and accurate, and links from other sites. This is the core of every plan, described on the SEO for therapists page.
Articles that answer the practical questions people search before they reach out: what a first session involves, how to choose between a counselor and a psychologist, whether you take their insurance, how telehealth works in your state. We write them; you review every one before it is published, because your name is on it.
If your current site is slow, hard to read on a phone or hides your fees and availability, the traffic we bring leaks away. Website builds start at $400 and are covered on thetherapist website design page.
We help you decide which listings to keep, make sure they match your site and profile, and write profile copy that sounds like you rather than a template. Free listings on association and local sites often matter more for Google than paid ones.
Physicians, school counselors and other clinicians look you up before they refer. A short page for professionals (who you see, how to refer, how quickly you respond) makes that easy.
A solo practice usually does best with focus: three to five specialty pages that match the caseload you want, one strong Google profile, and steady links. Silver or Golden covers that.
A group practice is a different job. Every clinician needs an accurate bio page, specialty pages should list the clinicians who actually offer that work, each office needs its own page and profile, and careers pages often matter as much as client pages when you are hiring. The work also has to keep clinicians' pages from competing with each other for the same searches. Platinum or Titanium fits most groups.
Psychologists and licensed counselors have their own codes and their own search patterns; seeSEO for psychologists and SEO for counselors.
SEO plans carry the core work. Content writing can be added to any plan, or bought on its own.
SEO plans. Month to month, cancel anytime.
A solo practice in a smaller town, or a few specialty pages to start.
A solo or small group practice in a city where directories crowd page one.
A group practice with several specialties, or two websites.
Multi-office groups, statewide telehealth, or an older site with a link history to clean up.
| Plan | Short, about 500 each | Standard, about 1,000 each | Long, about 2,500 each |
|---|---|---|---|
| 4 articles a month | $26 monthly | $44 monthly | $88 monthly |
| 8 articles a month | $48 monthly | $80 monthly | $160 monthly |
| 16 articles a month | $87 monthly | $144 monthly | $288 monthly |
| 30 articles a month | $144 monthly | $240 monthly | $480 monthly |
A small software company in Washington state shared page one with household names, much as practices share it with national directories. Over two years on Platinum plus content writing, writing for the high-intent searches the big competitors ignored took demo sign-ups from 10 a day to more than 120. Not a practice; the same principle.
Personal injury law firm, Texas
January to May 2025. Golden plan.
A licensed profession with strict advertising rules, competing for local searches against firms with bigger budgets.
Read the case study: A Texas law firm: from buried in local search to the top 3 of the map pack
B2B project-management software company, Washington state
January 2023 to January 2025. Platinum plus content writing plan.
A small company sharing page one with household names, the way a practice shares it with national directories.
Read the case study: A software company that grew demo sign-ups by writing what the giants ignored
A friend recommended them and I'm glad I tried them. The process was simple, the reporting was clear, and I started seeing real traffic after about 6 weeks. Much better than my past SEO agency experience.
Great to work with, especially Joe. He understood all our goals. Even after we decided to bring our SEO in-house because of budget constraints, he still checks in and sends us updates and tips to improve our online presence.
Clients of our team in other industries, quoted with light edits for length. None of them is a therapist or a practice, and we would never ask your clients for testimonials.
For most practices it is a mix: referral relationships, one or two directory listings, and a website that shows up for the specific searches you want. Referrals and directories bring clients sooner; search builds a source you own. Which one deserves the next dollar depends on where your current inquiries come from, so start by asking every new client how they found you.
There is no standard figure. A practical way to decide is to work out what a new client is worth to you, then set a budget you could cover with one or two new clients a month. Our client value calculator does that math with your fee, sessions and average length of stay.
Ads can bring inquiries in days, but they stop when the budget stops, and health-related ads come with Google policy limits on targeting. SEO is slower and keeps working. Some practices use ads while SEO builds. We don't manage ads, so we have no reason to talk you out of them.
No. Social posts rarely affect search rankings, and posting for a clinician raises boundary questions we would rather leave to you. If you enjoy it, keep it. Our work is the website, the Google profile, directories and links.
Every major code allows advertising that is accurate and doesn't pressure anyone. The limits are about deception, testimonials from clients, unverifiable claims and solicitation of vulnerable people. Marketing that describes who you help, how you work and what it costs stays well inside those lines.
Yes. Groups need structure more than volume: clinician pages, specialty pages that list the right clinicians, one profile and page per office, and recruiting pages if you are hiring. Platinum and Titanium are built for that scale.
Send us your website and the searches you care about. Within one business day you get a written review: where you appear today, who holds the spots you want, and what we would do first. No call required.
Please don't include anything about clients or anyone's health. We only need to know about the practice.