1.Two kinds of searches, two kinds of pages
Therapy searches look like those for any clinician: a concern or method plus a place ("psychologist for anxiety in Tucson", "CBT psychologist near me"). Here you compete with counselors and social workers as well as other psychologists, so the page has to show what your training adds.
Assessment searches are where many psychology practices can win outright. People search for the evaluation by name and compare providers on wait time, process and price:
- "adhd testing for adults", "adult adhd evaluation near me"
- "psychoeducational evaluation", "learning disability testing for kids"
- "autism evaluation for adults", "autism assessment for children"
- "neuropsychological testing", "pre-surgical psychological evaluation"
Each evaluation you offer deserves its own page: who it is for, who usually refers, what the process involves, how long it takes from first call to feedback session, what it costs and whether insurance applies. No diagnostic promises, no "find out if you have" language.