Case study: Personal injury law firm, Texas
A Texas law firm: from buried in local search to the top 3 of the map pack
- +500%qualified case inquiries
- Top 3in the local map pack
- +350%organic traffic from relevant local searches
The firm and its market
A well-regarded personal injury firm in a major Texas metro, focused on serious cases such as car accidents and wrongful death claims. It competed in one of the most aggressive local search markets there is, against larger multi-practice firms with much bigger marketing budgets.
The problem
The site lacked local relevance signals and the domain authority to hold its own against established competitors. Its Google Business Profile was poorly optimized, so the firm was missing from the map results where many people make first contact. The goal was more of the high-value cases the firm specialized in, not just more calls.
What we did, over five months on Golden
- A local audit. The Google Business Profile, every citation we could find, and the backlink profiles of the firms ranking above them, to see where the gaps were.
- Hyperlocal page work. The service pages were rewritten with content specific to the area they served, and marked up with local business schema so Google could read the firm's location and services.
- Citations and authority. A cleanup and build-out of listings so the firm's details matched across major legal and local directories, alongside high-authority backlinks.
- Reviews. A process encouraging satisfied clients to leave reviews.
The keywords were the firm's most profitable ones: searches that signal someone needs representation now, rather than general legal questions.
Results, January to May 2025
- Qualified case inquiries up 500%.
- A top 3 place in the local map pack for the firm's most profitable searches.
- Organic traffic from relevant local searches up 350%.
- A steady flow of the high-value cases the firm wanted.
What it means for a practice
The mechanics that moved this firm are the ones that decide whether a practice appears for "therapist near me": an accurate, complete Google profile, listings that agree with each other, pages that make location and services unmistakable, and links that give the site authority. A practice won't see legal case volumes, and we make no forecast from this result. It shows the method works in a regulated, competitive local market.
See where your practice stands, before you spend anything
Send us your website and the searches you care about. Within one business day you get a written review: where you appear today, who holds the spots you want, and what we would do first. No call required.
Please don't include anything about clients or anyone's health. We only need to know about the practice.