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Notes on search for private practices

Practical answers to the questions practice owners ask about being found: Google profiles, directories, specialty pages, websites, and the ethics rules that shape all of it. A new article most weeks.

  1. What a Monthly SEO Report Should Show a Practice Owner

    Every link with its live URL, positions for your specialty phrases, Google profile activity and inquiries by source, plus what to ignore and how to check.

  2. Local SEO for Telehealth-Only Practices

    No office means no Google Business Profile. How a telehealth-only practice can still show up in searches across the states where it is licensed.

  3. Specialty Pages: Why "Anxiety Therapist in Your Town" Needs Its Own Page

    Why each specialty and population you serve needs its own page, what belongs on it without outcome claims, how to avoid thin copies, and a sample outline.

  4. How Long Does SEO Take for a Therapy Practice?

    Weeks for fixes and your Google profile, 2-4 months for narrow specialty searches, 6-12 months for city-wide terms. What sets the pace, and what to check.

  5. Google Ads or SEO for a Therapy Practice: When Each One Makes Sense

    A fair comparison of Google Ads and SEO for therapists: speed, cost per client with your own numbers, Google's healthcare ad rules, and when to use both.

  6. Does a Therapist Website Need to Be HIPAA Compliant?

    What HIPAA reaches on a therapy website: brochure pages, contact forms, booking and intake tools, vendor BAAs and tracking scripts. Not legal advice.

  7. Can Therapists Ask Clients for Google Reviews? What the Ethics Codes Say

    APA 5.05, ACA C.3.b and NASW 4.07(b) on soliciting testimonials, replying to reviews without confirming a client, and building local trust without asking.

  8. How Much Does SEO Cost for a Private Practice?

    How SEO is priced (hourly, retainer, packages, per link), our exact package prices, which level suits a solo or group practice, and the red flags to avoid.

  9. SEO Keywords for Therapists: Building a List by Specialty and Town

    Build a keyword grid from specialty, method, population and place, judge phrases the tools call zero volume, and give each search intent its own page.

  10. Google Business Profile for Therapists: Setup, Categories and Privacy

    Who qualifies, which category to choose, practice vs practitioner profiles, when an address can be hidden, client-free photos and safe review replies.

  11. Psychology Today or Your Own Website: Where New Clients Come From

    A directory listing and a practice website do different jobs. How each brings in clients, why directories rank for your town, and how to track both.

  12. How Clients Actually Search for a Therapist

    The three paths people take to find a therapist, the phrases they type, and what they check on a practice website in the first few minutes.