For licensed counselors
Your license might read LPC, LMHC, LCPC, LPCC or LCMHC. Your future clients will type "counselor", "therapist" or just what they are struggling with, plus where they live. We write for the way they search and keep your credentials exact.
The same profession goes by different names across the country. A few examples: LPC in Texas, LMHC in New York and Florida, LCPC in Illinois and Maryland, LPCC in California and Ohio, LCMHC in North Carolina. Check your own board for the exact title and what it allows you to call yourself.
Clients rarely search the acronym. They search "counselor near me", "marriage counseling", "grief counselor in Omaha", and just as often "therapist". A good counselor's site uses the everyday words in headings and body text where they are accurate, and puts the precise title in the bio, the footer and the structured data.
"Counseling" also means school, career and financial counseling, which muddies broad searches. Pairing the word with what you treat and where ("anxiety counseling in Fort Collins") keeps your pages matched to the right people.
Your state board's rules sit on top of the code. Where they are stricter, they win.
Counselors often hold the specialties people search for most specifically: couples and marriage counseling, grief, anxiety, trauma, life transitions, substance use, adolescents. Each gets its own page, written for that reader, with your training in it named accurately and nothing promised about results.
Substance use counseling in private practice competes with treatment centers. Specific local phrases, your credentials and a clear description of outpatient work do better than broad addiction terms, and organic search avoids the certification Google Ads requires for many addiction-related ads.
Telehealth across state lines will widen as the Counseling Compact is implemented. Until you hold a privilege to practice in another state, we target only the states where you are licensed.
Same four plans as every practice. Solo counselors usually begin with Silver or Golden; counseling groups with several clinicians and specialties tend to need Platinum.
SEO plans. Month to month, cancel anytime.
A solo practice in a smaller town, or a few specialty pages to start.
A solo or small group practice in a city where directories crowd page one.
A group practice with several specialties, or two websites.
Multi-office groups, statewide telehealth, or an older site with a link history to clean up.
We have no counseling practice to show yet. The results below come from a law firm, a software company and a window tinting business, each labeled. They show the parts of the work a counseling practice needs: local visibility, content that outranks bigger names, and pages that rank place by place.
Personal injury law firm, Texas
January to May 2025. Golden plan.
A licensed profession with strict advertising rules, competing for local searches against firms with bigger budgets.
Read the case study: A Texas law firm: from buried in local search to the top 3 of the map pack
B2B project-management software company, Washington state
January 2023 to January 2025. Platinum plus content writing plan.
A small company sharing page one with household names, the way a practice shares it with national directories.
Read the case study: A software company that grew demo sign-ups by writing what the giants ignored
Window tinting company, California
February to July 2025. Golden plus content writing plan.
Location pages done properly: the same question a group practice with several offices, or a statewide telehealth license, has to answer.
Read the case study: A California window tinting company that reached page one city by city
Great to work with, especially Joe. He understood all our goals. Even after we decided to bring our SEO in-house because of budget constraints, he still checks in and sends us updates and tips to improve our online presence.
I rarely write reviews, but I felt I had to here. This team changed the way my business shows up online. We went from page 6 to page 1 for three main keywords in less than 5 months.
Clients of our team in other industries, quoted with light edits for length. None of them is a therapist or a practice, and we would never ask your clients for testimonials.
Both, where they are accurate. People use the words interchangeably when they search, and many search "therapist" even when a licensed counselor is exactly who they need. Use your legal title for your credentials and the everyday words in headings and page text, as long as your state allows the title you use.
Rarely. Clients search for the help they want and where; referrers and insurers are more likely to look up a title. The title still belongs on every page and in your schema, because accuracy is required (ACA C.4.a) and it helps people confirm who you are.
ACA C.3.b says counselors who use testimonials do not solicit them from current or former clients or anyone vulnerable to undue influence, and should discuss implications and obtain permission. In practice most counselors leave testimonials off their sites entirely, and we never build a plan around them.
It is an interstate compact that will let licensed professional counselors practice in other member states through a privilege to practice. It is still being implemented. Once you hold a privilege for a state, we can build a page for clients there; until then we target only the states where you are licensed.
Somewhat. Treatment centers dominate many addiction searches, so a private practice does better on specific, local phrases and on its credentials and approach. Google Ads requires certification for many addiction-related ads, but organic search does not; that is one more reason search matters for a small practice.
Most solo counselors start with Silver or Golden: a handful of specialty pages, the Google profile, and steady links. If your town has several established practices holding the map results, Golden's on-page audit and content gap analysis make the difference.
Send us your website and the searches you care about. Within one business day you get a written review: where you appear today, who holds the spots you want, and what we would do first. No call required.
Please don't include anything about clients or anyone's health. We only need to know about the practice.