Case study: B2B project-management software company, Washington state
A software company that grew demo sign-ups by writing what the giants ignored
- +1200%monthly demo sign-ups (10 a day to 120+)
- +800%organic traffic
- Top 3rankings for high-conversion keywords
The company and its market
A B2B software company in the project management space, based in Washington state. Its organic growth had stalled because the searches it needed were dominated by giants such as Asana and Trello, with marketing budgets in the millions.
The problem
Little domain authority, too little content able to compete, and technical SEO issues holding back the content it did have. Trying to outspend the leaders was not an option.
What we did, over two years on Platinum plus content
- A competitive gap analysis. Finding the high-value groups of searches the big competitors served poorly or not at all.
- Content for people ready to decide. Long-form comparison and "alternative to" articles, plus a programmatic content plan, aimed at specific, high-intent searches.
- Authority links. Targeted outreach that earned backlinks from respected marketing and business blogs.
- Conversion tracking. Goals set up and monitored so every month showed demo sign-ups, not just traffic.
Results, January 2023 to January 2025
- Monthly demo sign-ups up 1200%, from 10 a day to more than 120.
- Organic traffic up 800%.
- Top 3 rankings for high-conversion keywords.
What it means for a practice
Directories will usually win the broadest searches. They are weaker on the specific ones: a method, a population, an insurance plan, a neighborhood. A practice that publishes clear, accurate pages for those searches can hold them, the same way this company held searches its giant competitors ignored. Different market, different scale, no forecast; the principle carries.
See where your practice stands, before you spend anything
Send us your website and the searches you care about. Within one business day you get a written review: where you appear today, who holds the spots you want, and what we would do first. No call required.
Please don't include anything about clients or anyone's health. We only need to know about the practice.