Website design

Therapist website design: calm to read, quick to load, built to be found

Someone deciding whether to contact a therapist reads carefully and leaves quickly if anything feels off. The site should load fast, answer the practical questions plainly, and make reaching out feel like a small step. We build that, with search in mind from the first page.

What a visitor needs to find on a therapy website

  1. Who you help and where. Specialties, ages, in person or online, and the state you practice in.
  2. How you work. Your approach in plain words, without promises about results.
  3. Who they would see. A real photo and an accurate bio for every clinician, license title included.
  4. The practical details. Fees, insurance, superbills, cancellation policy, availability.
  5. What happens next. How to book a consultation, how fast you reply, what you'll ask.
  6. Where to go in a crisis. A short line pointing to 988 and emergency services, since you can't respond instantly.

Each of these is also a search signal. A page that clearly answers "trauma therapist in Spokane who takes Premera" is a page Google can match to that search.

Two wooden chairs, a floor lamp and a framed landscape print in a calm waiting area

Privacy built into the site, not added later

  • Contact forms that ask about scheduling, not symptoms. Name, email, preferred contact, in person or online, insurance or private pay. A clear line asks people not to include health details.
  • Intake stays in your secure system. We link to the client portal or intake tool you already use rather than collecting clinical information on the website.
  • No ad pixels or session recording by default. They can pass visitor data to third parties, and HHS has issued guidance on tracking technologies on health websites.
  • Spam protection without tracking. Cloudflare Turnstile instead of puzzles that profile visitors.
  • Encrypted by default. HTTPS everywhere, no third-party fonts or widgets that leak visits.

Built for search from the first page

A good-looking site can still be invisible. Ours start from the keyword research: one page per specialty or service you want to be found for, titles and headings that match the way people search, clean internal links, structured data that describes the practice accurately, and pages that load in about a second on a phone.

Moving from an existing site? We map every old address to its new page with permanent redirects, so the rankings you already have carry over, and we update your Google profile and directory links to match.

What a typical build includes

  • Home, about, fees and insurance, first appointment, contact
  • Specialty pages for the work you want more of
  • A bio page per clinician
  • Office pages for each location (groups)
  • Blog or articles section, if you want one
  • Privacy policy, accessibility basics (contrast, focus, keyboard), mobile layout tested at phone widths

Price and what comes after

Builds start at $400, one time, and we quote the exact price after a short questionnaire about pages, clinicians and offices. A new site is a starting point for search, not the finish: most practices pair it with an SEO plan, from $125 a month for Silver.

Pages that rank, place by place

The clearest example of site structure paying off in our work is a window tinting company in California: city-specific pages, done properly, took it to page one across dozens of California cities and from about 5 leads a week to more than 280. A very different business; the same lesson for a group practice with several offices or a statewide telehealth license.

Website questions from practice owners

Does a therapist website need to be HIPAA compliant?

A site that only describes your practice is not a HIPAA system. Anything that collects or stores health information is a different matter: it needs proper safeguards, and vendors that store it need a business associate agreement. That is why we keep clinical questions off your contact form and send intake to the secure system you already use.

How much does a therapist website cost?

Our builds start at $400, one time, and the final quote depends on the number of pages, clinicians and offices. Hosting on a modern static host is often free or a few dollars a month. You own the domain and the site.

What pages should a therapy website have?

A home page that says who you help and where, one page per specialty you want to be found for, clinician bios, fees and insurance, a page about the first appointment or consultation, a contact page with a privacy note, and the notice about the right to a Good Faith Estimate if you see self-pay clients.

Can I keep my current website builder?

Often, yes. Many template builders can rank if the pages are written well and the site is fast. If the platform holds you back (slow pages, no control over titles, duplicate template text), we will tell you before you spend anything on a rebuild.

Should I put my fees on my website?

Many practices find it filters inquiries and saves consult time. If you see uninsured or self-pay clients, the No Surprises Act also requires a notice about the right to a Good Faith Estimate on your website. You decide how much fee detail to show; we make it clear and easy to update.

Will moving to a new site hurt my rankings?

It can, if old addresses break. We list every existing URL, redirect each one to its new home, keep titles and content that already rank, and update your Google profile and directory links. Done this way, a move usually keeps what you had.

Not sure your site needs rebuilding?

Send us the address. The free visibility review covers speed, mobile layout, the pages you have and the ones you're missing, so you can decide whether to fix or rebuild.

Please don't include anything about clients or anyone's health. We only need to know about the practice.